Altadena’s 1st Choice
California’s Fire Rebuild Specialists
We help Southern California families rebuild – from the ground up.
Born and raised in Altadena, 1st Choice helps Southern California families navigate claims and rebuild stronger homes with confidence. We’re here from first call to move-in day, every step of the way.
Designed with care, rebuilt for our neighbors, through every step.
Start with a clean slate or choose from our signature architectural styles that match your budget.
1st Choice closes the gap between your insurance coverage and the cost to rebuild.
On average, fire victims receive ~30% less from insurance payouts than they could ultimately be eligible for.
1st Choice helps you recover 100% of what you deserve with our knowledge and expertise in Code Upgrades and Extended Coverage.
Success Story 1
$254k+
via Code Upgrades & Extended Coverage
Success Story 2
$203k+
via Code Upgrades & Extended Coverage
Meet the Team
We build different, because we’re built different.
Tony G. Holder
Nicole Owens
Preston Wingfield
Success Stories
Rebuilding a home is more than a construction project — it’s a personal journey. We’re grateful to have earned the trust of families throughout our community.
1st Choice Preferred Vendors
Because none of this would be possible without a great foundation. Our partners make the difference between us and everyone else, and help us rebuild right.
FAQs
Yes. We coordinate with your insurance adjuster to ensure your scope of work aligns with your policy coverage and documented damages.
Payments are completed in agreed-upon phases tied to construction milestones to ensure transparency and accountability.
The process includes site evaluation, insurance scope review, architectural planning (if needed), permit approvals, and construction scheduling.
We manage all permitting, city coordination, and required inspections to ensure your home meets updated standards.
Yes. We assist with architectural plans, design selections, and full construction management for a streamlined experience.
